One in a series profiling “Friends of the dr. Bob Movember open” (FoBoMo’s).
–Support those who support us–
When contemplating the touchstone for the type of people we wanted to bring into the fold of the BoMo, we placed a premium on those who went beyond the limited expectations of their industry.
What intrigues us are those who successfully temper the pragmatic need to indulge our materialism and consumerism with more altruistic aspirations toward civic and social responsibility, an ecological ethic, and efforts to leverage their skills in the realm of the aesthetic to effect change in the politics of our cultural values. Those people – individual and corporate – who are doing their part, however big or small, to subvert the space in which we operate. Or more simply put, those who strive to…
…UnFuck our world.
Insight’s “untitled” campaign is a case study in the artful blend of physical / audible / visual that renders the product secondary to the surfer / skater / artist / musician / message / question / cause… and that’s why we were stoked to get them involved with the 2011 BoMo.
Oh… and Jared Mell doesn’t suck.
Of course, there’s nothing totally novel about fashion swinging its middle finger like a fistful of pipe wrench at the establishment. But Insight demonstrates a natural comfort when allowing the art or the artist to occupy the lion’s share of the lens.
And Otis Carey doesn’t suck either…